We exist so African organisations never have to guess what their customers feel
Insight 360 Africa Customer Intelligence LTD is an independent research and advisory firm. We combine fieldwork across the continent with disciplined analysis so leaders can act with confidence.
Our mission
To help organisations see their business through their customers' eyes — and to translate that view into service, product and culture changes that customers can feel.
Our vision
An Africa where customer experience is a measured, managed discipline, and where local evidence — not imported assumptions — drives how businesses grow.
What we stand for
Evidence over opinion
Every recommendation traces back to data we collected and can defend.
African context first
We design instruments for local languages, channels and buying realities.
Respect for respondents
Informed consent, fair compensation and strict confidentiality on every study.
Useful, not impressive
We would rather deliver three actionable findings than a 200-page report.
Our journey
- 2017
Founded in Accra as a specialist customer experience research practice.
- 2019
Expanded mystery shopping operations to Nigeria, Kenya and Côte d'Ivoire.
- 2022
Launched our analytics practice and live customer dashboards.
- 2025
Advisory retainers with clients in banking, telecoms, retail and public service.
Who we work with
Banks and insurers, telecom operators, FMCG and retail brands, healthcare providers, development partners and public institutions — organisations where service quality directly shapes trust and growth.
See how we can help