Our services

Research and advisory built around the decisions you face

Every engagement is designed to answer a specific business question, delivered with fieldwork rigour and a clear plan for what to do next.

Customer Experience Research

Know exactly where your customers feel friction.

End-to-end journey research that maps every touchpoint your customers pass through, from first awareness to repeat purchase, and quantifies the moments that win or lose loyalty.

  • Journey maps per customer segment
  • Friction and delight scoring by touchpoint
  • Prioritised experience fix list with effort estimates
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Mystery Shopping & Service Audits

See your frontline the way a customer does.

Trained fieldworkers visit your outlets, call your lines and message your channels as ordinary customers, giving you an unfiltered, evidence-backed view of service delivery.

  • Outlet-by-outlet scorecards
  • Photo, audio and transcript evidence packs
  • Regional and franchise league tables
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Market & Brand Research

Enter new markets with evidence, not assumptions.

Quantitative and qualitative studies that size opportunity, test propositions and track how your brand is understood across African markets and consumer cultures.

  • Market sizing and demand models
  • Brand health and awareness tracking
  • Competitor and pricing landscape
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Data Analytics & Dashboards

Turn scattered feedback into one live view.

We consolidate survey, transaction and channel data into analytics that leadership actually uses, with dashboards refreshed on the cadence your business runs on.

  • Unified customer data model
  • Live dashboards by region, product and channel
  • Driver analysis of satisfaction and churn
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Employee & Culture Insight

Service quality starts inside the organisation.

Engagement and culture diagnostics that reveal how internal conditions shape the experience your customers receive at the counter, on the phone and online.

  • Engagement and enablement index
  • Team-level heat maps
  • Internal service bottleneck analysis
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Advisory & Training

Insight is only useful when teams can act on it.

Hands-on advisory retainers and practical training that build customer-intelligence capability inside your organisation long after a project ends.

  • Customer experience strategy roadmap
  • Service standards and playbooks
  • In-house research capability training
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How pricing works

Every programme is scoped individually, so we quote per engagement rather than publishing a fixed price list. The packages below show where most engagements start; your proposal confirms a fixed price against your agreed scope before any fieldwork begins.

Checking exchange rates…

Pilot Programme

Ideal for organisations wanting an initial independent assessment.

Starting from

$6,000USD

  • Scoping session and study design
  • Fieldwork in up to 5 locations or one channel
  • Scorecards and headline findings
  • One executive readout

Ongoing Monitoring

For businesses requiring regular customer experience measurement.

Starting from

$12,000USD

  • Multi-city or multi-channel fieldwork
  • Quarterly or monthly waves
  • Live dashboard with regional league tables
  • Driver analysis and prioritised actions

Enterprise Programme

For multi-branch and large organisations across Ghana or Africa.

Investment

Bespoke pricing based on scope, locations and assessment frequency.

  • Always-on measurement across channels
  • Dedicated programme manager
  • Quarterly board-ready readouts
  • Advisory, training and playbooks

What determines your price

Your proposal itemises scope, fieldwork, analysis and reporting. These are the factors that move the number up or down.

Scope of channels

Physical locations, contact centre and digital channels each need their own instrument and fieldwork plan.

Number of locations and cities

Sample sizes and travel across regions are the largest single driver of fieldwork cost.

Frequency

One-off studies are priced per wave; ongoing programmes are priced per cycle with retainer efficiencies.

Depth of analysis

Headline scorecards, driver modelling, dashboards and advisory support are scoped as separate layers.

Evidence requirements

Photo, audio and transcript evidence, plus compliance checklists, add field and QA time.

Reporting cadence

Monthly commentary, workshops and branch-level coaching notes are quoted against your reporting rhythm.

Quoting currency

Quoting currency by market
MarketPricing currency
GhanaGhana Cedis (GH¢)
African countriesLocal currency / GH¢ equivalent where appropriate
United KingdomPounds sterling (GBP £)
United StatesUS dollars (USD $)
InternationalUSD or another agreed currency

Starting-from figures are converted from our base currency (USD) at current exchange rates and are indicative only. Ghana-based clients are invoiced in Ghana Cedis, inclusive of VAT and statutory levies. International clients may be quoted in USD, GBP or another agreed currency; the final rate is fixed on the contract date. Your full itemised breakdown, contract and invoices are shared privately with your team in the client portal.

Request a tailored proposal

Get a tailored quote

Tell us about your business, and we'll design a customer intelligence programme around your needs — locations, channels, frequency and objectives.

Request a confidential proposal

How we work

01

Scope

We agree the decision you need to make and design the study around it.

02

Field

Trained local teams collect evidence across your markets and channels.

03

Analyse

We model drivers, segment behaviour and separate signal from noise.

04

Activate

We hand over prioritised actions and work with your teams on rollout.