How it works

A disciplined process, from brief to boardroom

Every programme follows the same six stages, so you always know what happens next, what it costs and when you will see results.

01
Discovery call
We agree the decision you need to make, the channels involved and the markets in scope.
02
Written proposal
You receive a fixed-price proposal with scope, sample sizes, assessment packs, timelines and deliverables.
03
Design and briefing
We build the scenario, calibrate the scoring criteria and brief vetted assessors against your standards.
04
Fieldwork
Assessments run to schedule across physical, digital, telephone and messaging channels.
05
Quality assurance
Every submission is reviewed against the evidence before it enters your results.
06
Reporting and action
You get scored results, prioritised recommendations and a working session with your team.

Fixed price before fieldwork

Your proposal confirms the price against an agreed scope. Nothing starts until it is signed.

If scope changes, you receive a revised written quotation before any additional work happens.

Fieldwork designed and managed from Accra, with trained assessors deployed across African markets and multi-country programmes coordinated centrally.

Every score is supported by an audit trail: timestamped submissions, photographic and audio evidence, and reviewer sign-off before reporting.

Sector-specific assessment frameworks with defined criteria and weighted scoring, so results are comparable across branches, regions and waves.

Assessors are recruited, briefed and quality-checked for every scenario, with independent review of submissions before a report is issued.

Executive reporting with scored indices, trends and prioritised recommendations your leadership team can act on immediately.

Scopes, findings, contracts and invoices are shared privately with named users in your client portal — never published.

Tell us the decision you need to make. We will tell you exactly what evidence it takes to make it, and what that costs.