Industries

Sector expertise built on African fieldwork

We design assessment frameworks around the realities of each sector — regulatory expectations, channel mix and the behaviours that decide whether a customer stays.

Banking & Financial Services

Branch consistency, digital adoption and regulatory conduct all shape whether customers trust you with their money.

  • Branch assessments
  • Digital and USSD journeys
  • Contact centre quality
  • Conduct and compliance checks

Telecommunications

Service centres, dealer networks and support lines carry the brand long after the sale.

  • Service centre audits
  • Dealer and agent checks
  • Care line testing
  • Competitor benchmarking

Retail & FMCG

Availability, visibility and frontline behaviour decide whether shoppers convert or walk away.

  • Store assessments
  • Share of shelf
  • Availability audits
  • Promotion compliance

Hospitality & Tourism

Guests judge you on the smallest details, from check-in to housekeeping.

  • Mystery guest stays
  • Restaurant assessments
  • Facility standards
  • Guest journey mapping

Healthcare

Patient experience and dignity of care matter as much as clinical outcomes.

  • Patient journey assessment
  • Reception and triage experience
  • Pharmacy checks
  • Appointment line testing

Automotive

Showroom conversion and aftersales trust drive lifetime value.

  • Showroom mystery shopping
  • Test-drive experience
  • Service centre audits
  • Parts enquiry testing

Insurance & Pensions

Advice quality, disclosure and claims handling define confidence in the brand.

  • Advice quality assessment
  • Disclosure checks
  • Claims journey testing
  • Agent network audits

Energy & Utilities

High-volume service desks and field visits shape public perception daily.

  • Service centre assessments
  • Fault reporting tests
  • Field visit observation
  • Billing enquiry testing

Government & Public Sector

Citizens expect clarity, fairness and predictable turnaround times.

  • Citizen service assessments
  • Turnaround measurement
  • Accessibility review
  • Service charter audits

Education

Enquiry handling and student support influence enrolment and retention.

  • Admissions enquiry testing
  • Campus experience audit
  • Student support review
  • Digital enquiry journeys

Logistics & Delivery

Promise-versus-delivery gaps are visible to every customer, every time.

  • Delivery journey tests
  • Courier behaviour observation
  • Returns handling
  • Track-and-trace review

Fintech & Digital Platforms

Onboarding friction and support responsiveness decide whether users stay.

  • Onboarding and KYC journeys
  • In-app support testing
  • WhatsApp and chat CX
  • Transaction journey scoring

Not listed? We probably still fit.

Our assessment frameworks are adapted to your standards, not the other way round. Tell us what you need measured and we will design the programme around it.